Pricing for self-serve users and enterprise buyers

Self-serve pricing is available for freelancers, creators, and teams validating a workflow. Enterprise buyers should also use this page to understand how and when to switch into a qualified evaluation path.

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Per-Second Pricing

US Video API uses simple, usage-based pricing for self-serve accounts. You pay for exactly what you generate, billed per second of video output at your chosen resolution. No monthly fees, no seat licensing, and no contract required to start.

ResolutionPer Second5s Clip10s Clip
480p
$0.10
$0.50
$1.00
720p Popular
$0.25
$1.25
$2.50
1080p
$0.50
$2.50
$5.00
Same pricing for text-to-video and image-to-video · Image uploads are free

Both text-to-video and image-to-video are billed at the same rate. Uploading a source image for image-to-video carries no additional cost — you only pay for the video output.

Published pricing assumptions

The examples on this page assume standard public request settings and public self-serve pricing. They are meant to help buyers estimate costs quickly before they integrate or start an evaluation.

  • Standard public durations currently run from 4 to 15 seconds.
  • Examples here use 5-second and 10-second clips because those are easy internal budgeting units.
  • Image-to-video uses the same output pricing as text-to-video.
  • Enterprise pricing conversations start when workload shape, concurrency, billing, or launch risk matter more than simple prepaid usage.

Which path should you actually take?

Most confusion on AI pricing pages comes from pretending every buyer is the same. They are not. This page should help you decide which path matches your real buying motion.

Choose self-serve if you want speed

Best for freelancers, creators, solo developers, and small teams validating prompts, workflows, or lightweight production.

  • No contract required to start
  • Prepaid balance and immediate access
  • Good fit for testing, demos, and early production
  • Use this path if throughput is useful but not business-critical yet

Choose enterprise if operations matter

Best for teams with procurement needs, launch deadlines, invoice billing requirements, or workloads that cannot depend on a lightweight default lane.

  • Better fit for higher concurrency and burst planning
  • Useful when finance, legal, or vendor onboarding are involved
  • Better path when support expectations are part of the buying process
  • Use this path before launch, not after a queue problem appears

Cost Comparison with Alternatives

How does US Video API compare to other AI video generation services? Here is a direct cost comparison for a standard 720p, 5-second video clip:

Provider5s / 720p10s / 720pModel
US Video API
$1.25
$2.50
Seedance 2.0
Google Veo 3
$2.00
$4.00
Veo 3 Standard
Google Veo 3 Fast
$0.50
$1.00
Veo 3 Fast
Runway Gen-4
$1.25–$2.50
$2.50–$5.00
Gen-4 Turbo
Pika 2.0
~$1.50
~$3.00
Pika 2.0
Kling 2.0
$1.00–$2.00
$2.00–$4.00
Kling 2.0
Best Value
Seedance 2.0 at 37% less than Veo 3 Standard with comparable quality for most use cases. Different models have different strengths — Veo 3 leads in audio/voices, Seedance 2.0 excels at physics and motion. Choose the right tool for your use case.

Volume Discounts

Teams generating at scale receive automatic volume discounts based on monthly spend. Discounts apply to all resolutions and are calculated on a rolling 30-day basis:

Monthly SpendDiscount720p / second
Under $500
Standard pricing
$0.25
$500 — $2,000
10% off
$0.225
$2,000 — $5,000
15% off
$0.2125
$5,000+
Custom
Contact us

Volume discounts are applied automatically for standard self-serve tiers. For spend above $5,000/month, or for teams that need procurement support, higher concurrency, or launch planning, move into the enterprise evaluation path.

Cost Scenarios

What does AI video generation actually cost in practice? Here are real-world scenarios to help you budget:

$125
100 Product Videos

100 product animations at 720p, 5 seconds each. One e-commerce catalog shoot.

$50
20 Social Clips

20 social media video clips at 1080p, 5 seconds each. One week of content.

$10
Prompt Testing

25 short test generations at 480p, 4 seconds each. Iterate on prompts before committing to production quality.

Compare these costs to traditional video production: a single 30-second commercial can cost $5,000–$50,000+ with a production crew, actors, equipment, and post-production. AI video generation does not replace all professional production, but for product videos, social content, ad creative testing, and visual prototyping, the economics are dramatically different.

Enterprise Evaluation

Enterprise is not just a bigger self-serve wallet. It is a separate buying motion for organizations with significant volume, support requirements, or procurement overhead. Typical reasons to switch paths include:

Contact the enterprise page or email [email protected] to discuss fit.

How Billing Works

US Video API uses a prepaid balance model. Here is how it works:

  1. Add funds — Top up prepaid balance from your dashboard. The current minimum self-serve top-up is $5.00.
  2. Generate videos — Each generation deducts from your balance based on resolution and duration. You see the exact cost before confirming each job.
  3. Monitor usage — Track spending in real-time from your dashboard or via the public /v1/account endpoint.
  4. Top up as needed — Add more funds at any time. Set up low-balance email alerts to avoid interruptions.

Failed generations are not charged. If a job fails due to a server-side error, the cost is automatically refunded to your balance. Cancelled jobs that have not started rendering are also refunded.

No Hidden Costs

We believe in transparent pricing. Here is what is included at no extra charge:

Frequently Asked Questions

Is there a free trial?

We do not position self-serve as a free-output product. Use the docs and API structure to evaluate integration shape, then add prepaid balance when you are ready to generate real output. Enterprise buyers can discuss evaluation requirements directly with us.

What happens if my balance runs out?

New generation requests will return a 402 Payment Required error. Any in-progress jobs will complete normally. Your account, API keys, and job history remain intact. Simply add funds to resume generating.

Can I get a refund on unused balance?

Yes. Unused prepaid balance can be refunded within 90 days of deposit. Contact our support team to process a refund.

Do prices ever change?

We aim to keep pricing stable or lower over time as model costs decrease. Any price changes are communicated 30 days in advance via email. Enterprise contracts lock in rates for the contract term.

When should I stop using self-serve and talk to enterprise?

Move to the enterprise path when any of these become real: you need invoice billing, you expect launch-day bursts, you need clearer support routing, you need procurement paperwork, or the workflow is attached to a business-critical deadline.

See what Seedance 2.0 can do

Real videos generated with the same AI model powering our API. 27M+ views and counting.

26.7M viewsOmni-Feature Test
1.9M viewsCar to Mech Transform
153K viewsMost Powerful AI Video
63K viewsWildest AI Film

All videos generated with Seedance 2.0 — the same model behind our API

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Choose self-serve or enterprise

Freelancers and indie teams can start immediately. Qualified buyers should use the enterprise evaluation path.

Get Your API Key → Start Enterprise Evaluation
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Written by Eric J.

UT Austin McCombs MIS alumnus. AI video researcher with a deep appreciation for music, visual art, and the intersection of technology and creative expression.